Your Family Fiduciary

Davis Capital Management offers fee-only fiduciary advice to help you minimize taxes, maximize investments, plan your estate strategically, safeguard assets, and optimize retirement goals and income.

About Us

At Davis Capital Management, our approach sets us apart. We don’t just manage assets; we build relationships. Unlike conventional financial advisors who rely solely on a handful of risk assessments, we delve deep into understanding every facet of your financial landscape.

Our financial advisors are dedicated to crafting bespoke portfolios tailored to your unique aspirations and circumstances. By immersing ourselves in your long-term objectives and income requirements, we chart a course that aligns with your vision for the future. Whether it’s securing your legacy or ensuring a fulfilling retirement, your goals serve as the compass guiding our portfolio design process.

Our Mission

Our mission is unwavering: to uphold the pinnacle of integrity and professionalism in every interaction with you, our valued client.


We are committed to gaining deep insight into your financial landscape, ensuring a comprehensive understanding that enables us to offer superior guidance. With a steadfast dedication to delivering top-tier information, services, and investment opportunities, we empower you to pursue your goals with confidence and clarity.

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our Services

A Step-By-Step Roadmap to Success

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Retirement Planning

The average life expectancy in the U.S. continues to rise and living longer means you will need more money to retire. The earlier you do retirement planning, the more time is on your side.

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Wealth Management

Evaluate and assess your unique financial situation and make recommendations that are in your best interest while doing so with integrity and transparency.

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Fiduciary Investment Management

We will take your current portfolio and craft it into something that works for you: an optimized, tax efficient portfolio using sophisticated investment strategies.

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Tax Planning

We provide comprehensive tax planning strategies to help clients optimize their after-tax investment return. We assess individual tax situations, strategize to minimize tax liabilities, and maximize potential deductions and credits.

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Estate Planning

Strategic estate planning to create the best legacy for those you love.

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Business Solutions

Our financial advisors can help your organization meet its specific goals, whether designing a retirement plan, managing accounts, or forming a business succession plan.

Meet Our Team

Fee-Only, Fiduciary Financial Advisor Firm in Jacksonville and Ponte Vedra, FL

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Troy Davis


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John Murphy, CFP®

Chief Investment Officer

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Troy Lerche, CFP®

Private Wealth Advisor

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Tom DaMour

Private Wealth Advisor

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Candice lamb

Private Client Associate

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Director of K-9 Relations


Davis Capital advisors will create and monitor your custom financial plan to minimize your taxes and make sure you don’t outlive your nest egg.


Black Diamond, a software that our financial advisors provide, allows our clients to have full transparency into the performance, fees, and transactions of their investment accounts.

We Have Great Answers

Ask Us Anything

A fiduciary advisor is distinct from a broker-dealer or insurance salesman in their legal obligation. Fiduciary advisors are bound by a fiduciary duty to act in the best interests of their clients, prioritizing client welfare over personal gain. They are committed to providing unbiased advice and avoiding conflicts of interest. In contrast, broker-dealers and insurance salesmen may operate under a suitability standard, meaning their recommendations need only be suitable for the client, potentially allowing for conflicts of interest. Clients seeking a higher standard of care and transparency often choose fiduciary advisors for their ethical commitment to client well-being.

Our minimum is $250,000 to receive wealth management services.  This amount may be in more than one account.

A Certified Financial Planner (CFP®) designation is a professional certification for financial advisors, indicating a high level of competency, ethics, and expertise in financial planning. Awarded by the Certified Financial Planner Board of Standards, Inc. (CFP® Board), individuals with this designation have completed rigorous education, examination, and experience requirements. CFP® professionals are well-versed in various aspects of financial planning, including investments, retirement planning, tax strategies, estate planning, and insurance. Holding a CFP® designation demonstrates a commitment to ethical standards and a comprehensive understanding of financial planning principles, making CFP® professionals highly qualified to assist individuals and families in achieving their financial goals.

When considering options for a 401(k) from a previous employer, you typically have several choices. First, you can leave the funds in the existing 401(k) plan, though you won’t be able to make additional contributions. Alternatively, you may roll over the funds into your new employer’s 401(k) plan if allowed. Another option is to roll over the funds into an Individual Retirement Account (IRA), providing more investment flexibility. Additionally, you could cash out the 401(k), but this may incur taxes and penalties. It’s crucial to assess your financial goals, tax implications, and investment preferences before deciding on the most suitable option for your specific situation.

A Roth IRA and a Traditional IRA differ primarily in their tax treatment. With a Traditional IRA, contributions are often tax-deductible, providing an immediate tax benefit. However, withdrawals in retirement are taxed as ordinary income. In contrast, Roth IRA contributions are made with after-tax dollars, offering no immediate tax deduction. The key advantage lies in tax-free withdrawals of both contributions and earnings in retirement. Choosing between them depends on your current and future tax situation. If you seek upfront tax benefits, a Traditional IRA may be preferable. However, if you anticipate higher taxes in retirement and desire tax-free withdrawals, a Roth IRA could be the more advantageous choice. As your financial advisor, we can tailor the decision to align with your unique financial goals and circumstances.

Crafting a personalized financial plan is essential to help you achieve your unique goals. We begin by understanding your aspirations, financial situation, and risk tolerance. Through comprehensive analysis, we develop a tailored strategy encompassing budgeting, investment planning, and risk management. This plan serves as a roadmap, guiding you toward objectives like retirement, education funding, and wealth accumulation. Regular reviews and adjustments ensure alignment with changing circumstances. Our commitment is to provide expert guidance, leveraging our skills and knowledge to optimize your financial well-being. Partnering with a trusted financial advisor like Davis Capital Management empowers you to navigate the complexities of financial planning with confidence and achieve a secure financial future.

Certainly, as your financial advisor, we can play a pivotal role in coordinating and optimizing your estate planning. By collaborating with legal professionals, we can address key aspects such as wills, trusts, and beneficiary designations. We will work closely with you to understand your legacy goals, ensuring that your assets are distributed according to your wishes while minimizing tax implications. We’ll also explore strategies for wealth preservation and transfer, considering factors like charitable giving or establishing trusts for heirs. Regular reviews of your estate plan will be conducted to adapt to changes in your life or the regulatory landscape. Our aim is to provide comprehensive support, ensuring your estate plan aligns seamlessly with your overall financial objectives.

Investment tax planning is crucial for optimizing your financial outcomes. As your financial advisor, we will strategically structure your investments to minimize tax liabilities, enhancing your overall returns. By leveraging tax-efficient investment vehicles, managing capital gains, and implementing strategic asset location strategies, we aim to preserve more of your wealth. Regular reviews will be conducted to align your portfolio with changing tax laws and your evolving financial situation. Through proactive tax planning, we can help you make informed decisions that contribute to long-term financial success, ensuring that you keep more of what you earn and achieve your investment goals with tax-smart strategies.



Our difference? We place our client’s best interest first. While most other financial advisors and firms do what they can to avoid the fiduciary standard, we run to embrace it. At Davis Capital Management, we lead by a different standard.



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Davis Capital Management is a fiduciary wealth management firm located in Jacksonville, Florida which is committed to customer service, governed by ethics, and driven by results. Davis Capital Management’s primary objective is to help our client’s meet their financial and retirement goals by providing discretionary account management, financial advising, and financial planning.

4788 HODGES BLVD SUITE 201 JACKSONVILLE, FL 32224 | (904) 223-0510
Davis Capital Management © 2024. All Right Reserved

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Troy M. Davis

Troy M. Davis


Troy’s journey began in Jacksonville, where he attended Episcopal High School before pursuing his passion for business at the University of Florida’s Warrington College of Business, where he earned his bachelor’s degree in Business Administration. Committed to continual growth, Troy further honed his expertise by completing the Executive Program for Financial Advisors at the University of Georgia.

His professional trajectory saw him thrive at Merrill Lynch as an Executive Retirement Plan Specialist, followed by a tenure at Fidelity Investments as an Investments Associate. It was during these pivotal years that Troy recognized the vital importance of integrity and client-centricity in financial advisory services.

Driven by vision of client empowerment and trust, Troy founded Davis Capital Management in 2008. Firmly believing that true client advocacy goes hand in hand with fiduciary responsibility, Troy has steered Davis Capital Management to be a beacon of integrity and excellence in the industry.

Residing in Jacksonville with his wife and two children, Troy embodies the ethos of Warren Buffet’s timeless wisdom: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

John C. Murphy

John C. Murphy, CFP®

Chief Investment Officer

A Jacksonville native, John graduated from Bishop Kenny High School before pursuing his academic journey at the University of Florida, where he earned a degree in Finance with a minor in Economics. His passion for financial markets led him to New York City, where he honed his expertise as a Specialist in equities and ETFs on the bustling floor of the American Stock Exchange.

In 2005, John returned to his hometown of Jacksonville, embarking on a successful career path that saw him thrive at Merrill Lynch before assuming the role of Chief Investment Officer at B&C Financial Advisors. In 2016, he reunited with lifelong friend Troy Davis at Davis Capital Management, where he continues to make significant contributions.

Within Davis Capital Management, John wears multiple hats, engaging with clients to craft tailored financial plans, overseeing the intricate investment model, and executing strategies to optimize client portfolios. He firmly believes that meticulous management of savings is paramount to achieving financial security, serving as the cornerstone of any sound financial plan.

Currently residing in Atlantic Beach with his cherished family—his wife, Jen, and their two children, Collin and Rilyn—John finds joy in balancing his professional endeavors with cherished moments spent with loved ones.

Headshot of Troy Lerche,

Troy Lerche, CFP®

Private Wealth Advisor

Troy’s journey began in the picturesque state of Colorado, but it was under the warm Florida sun that he truly blossomed. Fueled by his passion for golf, Troy made the wise decision to embrace the balmy climate and pursue his Bachelor of Science in Business Administration (BSBA) with a major in Finance at the esteemed University of Central Florida (Go Knights!).

Upon earning his degree, Troy embarked on a career in finance, starting as an operations analyst and equity trader at ICC Capital Management. When ICC faced acquisition, Troy seamlessly transitioned to managing Orange County’s bond portfolio before ultimately finding his niche in financial planning at FirstWave Financial in Melbourne, FL. During his tenure there, Troy not only earned the prestigious CERTIFIED FINANCIAL PLANNER™ designation but also ascended to a managerial role overseeing financial planning, operations, trading, and tax planning departments.

In 2021, the Lerche family embraced a new adventure, relocating to the Jacksonville area, where Troy assumed the position of Director of Wealth Management at Camarda Wealth Advisory Group. Always eager for growth, Troy later joined Davis Capital Management in January 2024. In his current capacity, Troy functions as a fiduciary advisor and excels at meeting with clients and guiding them through the intricacies of comprehensive wealth management.

Beyond his professional achievements, Troy finds joy in the company of his wife and dedicates time to chauffeuring his children (and their friends) around northeast Florida, attending football and soccer games. Troy’s commitment to excellence extends beyond his service to others, reflecting a life rich in diverse experiences and a dedication to fostering meaningful connections in both his personal and professional spheres.

Headshot of Tom DaMour

Tom DaMour

Private Wealth Advisor

Tom was born and raised in the bustling state of New Jersey but decided to embark on a new journey by moving to the sunny state of Florida to attend the University of Florida. There, he diligently pursued a passion for business and successfully graduated from the Warrington College of Business with a Bachelor’s degree in Business Administration. Over the years, he honed his financial service skills during a five-year tenure at Equitable Advisors in Jacksonville, Florida. Now, he’s thrilled to begin a new chapter as part of the dedicated team at Davis Capital Management. Beyond his professional life, he finds joy in various activities. He’s an avid golfer, a fitness enthusiast, and cherishes the time spent with beloved family and friends. In all aspects of life, he is driven by the pursuit of excellence and meaningful connections. 
Candice M. Lamb

Candice Lamb

Private Client Associate

Born in Atlanta and raised in Jacksonville, FL, Candice’s journey has been one defined by dedication and a commitment to service. A graduate of Sandalwood High School, she embarked on her academic pursuit in Interpreting for American Sign Language before attaining her Bachelor of Arts in Psychology from the University of Florida, graduating Cum Laude.

Candice’s professional path led her to serve as a Recruiter for New York Life Insurance Company in Jacksonville, an experience that instilled in her a profound sense of dedication to clients, colleagues, and community alike.

Now, as a vital member of our team, Candice brings her boundless enthusiasm and passion for client care to the forefront. Her unwavering commitment to serving the needs of those we represent underscores our mission of excellence and integrity.

Residing in Jacksonville with her daughter and husband Charles, a dedicated Firefighter for the Jacksonville Fire and Rescue Department, Candice finds joy in family moments, football spectacles (Go Jags!), and the serene pastime of fishing whenever opportunity beckons.